04.07.2025 | Elation Welcomes Alistair Smyth Back to the Team

Elation is thrilled to welcome Alistair Smyth back to the Elation family! Alistair has rejoined Elation's European team as Key Account Manager, where he will support the company's distribution partners and clients across the Nordic countries.

A 30-year industry veteran and familiar face in the lighting world, Alistair brings a wealth of experience in customer service, technical support, and sales, including an extensive background with some of the most respected lighting brands in the industry. He is poised to play a key role in expanding Elation's presence in the Nordic region and contributing to global growth.

"It's great to be back among my friends at Elation," Alistair shares. "In our little industry, some of us are lucky enough to travel the world, meet amazing people, and see technology used to its fullest. But there's no place like home-and I've come home to rejoin my family at Elation. I'm excited to return to a company known for its innovation, creativity, and engineering excellence - a real dynamic force pushing our industry forward to be the best it can be. Thanks to Marc and the extended team for the warm welcome back. Now the hard work begins."

In his previous role at Elation, Alistair worked in the company's technical sales department. Since then, he has held key roles with tracking solutions manufacturers, Follow-Me (as Technical Sales Manager) and Zactrack (as Brand Manager).

Marc Librecht, Elation's European Sales and Marketing Director, is enthusiastic about Alistair's return: "We are delighted to welcome Alistair back to the Elation family. He knows the brand inside and out and can immediately provide valuable support to our distributors and clients. With his technical and problem-solving expertise, and his customer-first approach, we're confident Alistair will play a vital role in strengthening the Elation brand and expanding our market presence."